Fishing Travel

About Fishing Travel

The result, according to Curwen, is “democratising game creation”.

“The priority is to prove the model properly; make sure the games perform and demonstrate that it works commercially.”

The proposition is already being tested commercially. Live casino supplier Eeze has become the first supplier to utilise Studio in a Box as it looks to expand its proprietary content into slots. Using Yggdrasil’s framework also gives Eeze access to its wider distribution network.

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“Our work is not driven by opposition to the gambling industry or to legal, licensed operators. Quite the contrary.”

The focus is on identifying illegal and unregulated gambling sites, operators that offer gambling services without the necessary licence, as well as sites that misuse, copy, or falsely refer to other operators’ licences.

“You can try to stop gambling, but then you go onto foreign gambling sites and crypto casinos and they keep appearing,” Madsen says.

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SmartSoft has joined the African iGaming Alliance (AiA) as a Gold Supplier Member in a strategic partnership focused on its continued development of African gambling.

In an announcement on Tuesday, the parties said the agreement was “focused on supporting the continued development of sustainable, responsible and commercially viable regulated gambling markets across Africa”.

SmartSoft maintains an established and growing presence in Africa, having also co-hosted the iGB L!VE Africa Summit in July.